A focus on pixel perfection
Hemant Medhi is an avid image-maker who brings passion and professionalism to every single capture. He specializes in advertising, food, product, industrial, portrait and travel photography.
Hemant’s obsession with the camera during his early youth eventually consummated into a growing profession. After finishing art school about 20 years ago, Hemant plunged headlong into commercial photography and has worked on a wide spectrum of assignments. His roster of clients includes photoshoots for renowned brands such as Budweiser, L&T, John Deere and Gemini Sunflower Oil.
Hemant believes that photography is more than a technique; it is an art that has the power to impact perceptions about a brand, product or person. Crystallizing his rich expertise and experience in advertising, Hemant adds a subtle creative touch to his work. Before taking to the viewfinder, he understands the context of the shoot. His insightful knowledge about media and market communication enables him to produce clutter-breaking images that tell a story.
A wildlife enthusiast and bird watcher, Hemant indulges in nature photography during his spare time. He likes to put up his work at exhibitions; the exhibition titled ‘LADAKH THROUGH THE LENS’, which encompassed his multidimensional experiences of Leh & Ladakh, was warmly appreciated. He has also brought out a photologue by the same name.
Inspired by the idea of taking the work of accomplished artists to today’s young generation, Hemant is currently interviewing and photographing artists from diverse fields. He has plans to compile his pieces and bring out a book, which would motivate youngsters about rewarding careers in different artistic spheres. Out of his genuine love for photography, Hemant volunteers to mentor photography aspirants at various workshops.
Born and raised in Pune (India), Hemant studied at the Abhinav Kala Mahavidyalaya and holds a Certification in Photography from the prestigious Sir J.J. School of Art, Mumbai. He resides in Pune with his wife and son.
Hemant Medhi Photography
The great outdoors have always fascinated me. Inspired by the sights of nature, I cultivated an interest in photography at a young age. Armed with an SLR camera YASHICA FX-7, I started capturing, exploring and experimenting. It wasn’t long before I decided to learn photography at the professional level. Enrolling for a programme in Applied Art at Abhinav Kala Mahavidyalaya, I opted for Photography as specialization.
Finishing college, I took up work as a junior artist in an ad agency. I enjoyed the creative challenges, rising up to senior artist and was eventually made Art Director. Working in communication design offered me excellent opportunities to apply my photographic acumen. Thinking out-of-the-box comes instinctively to me, which is reflected in each assignment.
In 1991 I established my own advertising firm named SAS (Strategic Adverting Solutions). Over the last 20 years, we have worked on several national and global brands covering diverse verticals. I love working on meaningful brand identity design, which is one of my core areas.
After more than two exciting decades in market communication and identity design, I have decided to rekindle my interest in photography. I sincerely thank you for your interest in my work.
Let’s look forward to a mutually fruitful, long-lasting relationship.